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Utilizing the Media
Learn who and what is the media, and discover how to approach media outlets to secure an interview for your product or brand, and maximize the effect of that media opportunity. This includes being effective on social media.
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Becoming a Wordsmith
See examples of how to adapt your language to suite various audiences, time constraints, and mediums, without losing your message.
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Delivering Your Message
Radio, TV, social media, and more; explore the various forms of media and the various nuances that can affect delivering your message effectively for maximum audience impact and brand building.